A CIGI-Ipsos global survey reports that majority (52%) says they’re more concerned about online privacy than they were a year ago. Around six in ten feel that social media (63%) and search engines (57%) have too much power.
Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.
Half of the people around the world think that at present, socialist ideals are of great value for societal progress. Despite this, half of the people also agree that socialism is a system of political oppression, mass surveillance and state terror. Globally, eight in ten people think that the rich should be taxed more to support the poor.
From the Fitbit to Apple’s smartwatch: wearable tech is becoming increasingly popular across the globe. Early adopters of new technology, the world’s affluent are at the forefront of purchasing wearable tech, ownership reaching over 30% in Spain, Turkey and the USA.
The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
Three-quarters around the world say their country’s society is divided – and the majority think their country is now more divided than it was 10 years ago, especially in Europe. Differences in political views are seen as the greatest cause of tension, followed by differences between rich and poor. However, despite these divisions, the majority of people in most countries agree that people across the world have more things in common than things that make them different.
È importante focalizzarsi non solo sul numero di clienti, ma anche sulle abitudini e sulle frequenze d’acquisto. Una marca deve anzitutto radicarsi nella mente dei consumatori, diventando un punto di riferimento al momento della scelta d’acquisto
