Acknowledgement of customer experience (CX) as a driver of business performance is at an all-time high, with most companies making significant investments to meet their customers’ needs. But for many the question remains, how do you choose which customers or situations to prioritise?
The average global economic assessment of national economies surveyed in 28 countries is up three points this wave with 49% of global citizens rating their national economies as ‘good’.
As part of Ipsos’ ongoing commitment to bringing voice to people through data, Ipsos undertook a survey on the topic of transgender people on our monthly global survey vehicle Global Advisor.
Il 2018 è un anno molto importante per Palermo e per tutta la regione Sicilia: quest’anno infatti il capoluogo siciliano è la Capitale italiana della Cultura. Ma quanti italiani ne sono a conoscenza?
The majority of adults are optimist about what the new year will bring, especially those in countries who have a lower median age, according to a recent online survey conducted by Ipsos in 28 different countries.
Conoscere lo stato di salute della propria marca è uno dei primi e più fondamentali passi che un’azienda deve compiere per migliorare le performance di mercato. Ma come si costruisce una marca più solida?
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
