In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
In occasione delle Giornata mondiale contro la violenza sulle donne del 25 novembre, IPSOS ha realizzato per WeWorld Onlus la ricerca per indagare le opinioni degli italiani sugli stereotipi di genere.
Come funziona il sistema dei pagamenti elettronici in Italia? Andrea Alemanno ci racconta l'utilizzo della moneta elettronica e lo sviluppo del mobile payment nel nostro paese
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums, etc through the use of advanced technology like web crawlers and APIs.
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
