Ricerca
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Ricerche sulla creatività per idee di successo nel breve periodo?
Come le ricerche sulla creatività possono aiutare a misurare e alimentare gli effetti a lungo termine delle campagne pubblicitarie.
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Realtà Virtuale: Hype o Futuro?
La realtà virtuale (VR) esiste da almeno un decennio, ma è ancora vista come una tecnologia nuova.
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Ipsos alla Milano Digital Week
Ipsos accoglie la cifra della disintermediazione e attiva la presa diretta con la vita reale e quotidiana adattando alla propria missione la tecnologia.
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Four Ways Agile Research Will Evolve to Drive Innovation
In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?
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Viewability Matters - What advertisers need to know about advertising viewability
What advertisers need to know about advertising viewability.
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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2018: The Year of Capturing Nonconscious Response
Learn more about the five methods which comprise the backbone of nonconsious measurement
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Human Curation in an AI world
Human curation is more important than ever in an age of ‘Infobesity’ as it offers qualities that are not replicable by AI. We show how a fusion of AI synthesis and strategic human curation can help to drive business impact.
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Device Agnostic: What Marketers Need to Know
Device agnostic is the new research reality. Today, over half of the global population use smartphones – a number predicted to rise to 70% in 2021.