Ricerca
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I Brand dovrebbero provare a cambiare il mondo?
Accade sempre più spesso che i brand prendano posizione su questioni sociali, accettando così anche il rischio di ripercussioni nell’immediato, soprattutto sui social.
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In media we trust? How our views of the media are changing
While chants of “fake news” ring out around the world, this paper asks is there really a crisis of trust in the media?
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[EVENTO] Ipsos al Wired NextFest 2018 - Firenze
Doppia presenza Ipsos al Wired NextFest 2018 di Firenze.
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Last Impressions Also Count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.
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[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.
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The Numbers Game: Measuring Audiences in the Data Age
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
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The Most Influential Brands 2018
Torna per il terzo anno consecutivo The Most Influential Brands: indagine globale Ipsos sull’influenza dei brand nella nostra vita quotidiana
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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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Digital Content Optimization
La soluzione di ricerca innovativa che consente di misurare l’efficacia dei contenuti digitali