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Behavioural Science

Behavioural Science | Consumer Behaviour | Covid-19 | Ipsos
Scienze Comportamentali Pubblicazione

La scienza del cambiamento comportamentale

Ipsos discute dei principi per affrontare le sfide del cambiamento comportamentale in un mondo che rimane imprevedibile e mutevole.
How technology can fuel behavioral research
Behavioural Science Pubblicazione

How technology can fuel behavioral research – and enrich your insights

This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research