South Korea's consumer market is evolving rapidly, driven by economic, social, and technological transformations. In 2025, the keywords to watch are "shifts" and "exploration". Drawing on these pivotal concepts, Ipsos Korea's industry experts decode emerging trends and opportunities to help organizations navigate this dynamic landscape.
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
