Instagram's popularity amongst Japanese businesses looking to give themselves an online presence is growing. We examined the opportunities the platform is bringing to Japan’s Small and Medium Sized Businesses (SMBs) among different target audiences – SMBs in domestic tourism, young entrepreneurs and women working in SMBs.
Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.
매월 Global resources를 소개해 드리는 Ipsos Update 2019년 5월호를 공유합니다.
Ipsos Update는 월별로 Global IKC에서 제공하는 최신의 research, reports, thought leadership에 대한 종합 소식지입니다.
자세한 내용은 아래 첨부파일로 확인할 수 있으며, 입소스 홈페이지에서도 다운로드할 수 있습니다.
(https://www.ipsos.com/sites/default/files/ct/publication/documents/2019-04/Ipsos-Update-May-2019.pdf)
Consumer confidence up in France, Israel, and Spain; down in Latin America. The April 2019 reading of the Ipsos Global Consumer Confidence Index confirms a downward trend as it drops to 49.0. Over the past three months, the index has fallen by 0.9 point globally.
The 10 key points from this edition of Italy Flair outlines citizens’ responses to the political and economic developments of the past year and trends in society and markets.
