Customer Experience Advisory | Ipsos
Customer Experience

Customer Experience Advisory

Driving continuous Customer Experience (CX) improvement and customer centricity.

We work in partnership at all stages of your Customer Experience programme to help you deliver on the three key areas that lead to a successful Customer Experience:

  1. Meeting expectations set by the Brand Promise
  2. Providing the right ingredients to drive strong relationships – functional and emotional
  3. Ensuring your employees are deploying the right Customer Experience across every touchpoint and channel; in every single interaction with your customers.

Leading organisations have a clear vision of the Customer Experience they want to deliver; one that aligns with their Brand Promise and resonates with their employees across the board.

At the outset and when CX programmes need a ‘refresh’, we address business questions such as these:

  • Have you defined your CX vision/goals? Is your organisation aligned around them and are you ‘CX ready’?
  • Have you mapped your customers’ journey(s) and determined the ideal journey across every touchpoint and channel?
  • Is your measurement ecosystem driving action and positive business impact? Do you have a CX roadmap in place and a strong CX governance model?

We provide a range of services including assessments of organisations’ CX maturity, audits and design of integrated CX measurement systems, as well as customer and employee journey mapping.

CX Voice of the Customer (VoC) programmes and CX Analytics will only take you so far: our teams take the learnings from Customer and Employee Experience measurement programmes. To drive business impact, we integrate these learnings with other research and business insights, bring the information to life by real-time dashboards, compelling communications, storytelling, activation workshops and target setting. We help you determine the organisational change required to become truly customer centric. We help you design and deliver Customer Experiences that truly meet your customers’ needs and expectations.

  • Do customer-facing staff have a true understanding of your organisations’ expectations and what customers feel, think and need from interactions and relationships? Are they equipped and empowered to deliver on those needs?
  • Are the right targets set and people incentivised to deliver in the right way?
  • Are your change initiatives working? Are you testing and learning, and ‘failing’ fast enough?

Learn more about Customer ExperienceVoice of the Customer and Customer Experience Analytics.

To read our latest CX white papers, head to ‘Innovation & Knowledge’.

To listen to our Customer Perspective podcast, head here.