CX Analytics | Customer Experience | Ipsos
Customer Experience

Customer Experience Analytics

Enabling organisations to ensure their Customer Experience delivers on their Brand Promise.

Are you confident you are delivering a Return on your Customer Experience Investment (ROCXI)?

Having a true understanding of your customers’ – and those of your competitors’ – behaviours, needs, expectations and perceptions is a great starting point, but it’s not enough. Scores and KPIs are not enough.

We enable organisations to ensure their Customer Experience delivers on their Brand Promise: to understand what needs to be done to retain customers and recover those at risk, grow share of spend, increase advocacy and drive up operational efficiency to deliver a Return on Customer Experience Investment (ROCXI).

To ensure that Customer Experience measurement programmes are driving action and delivering results, we employ our advanced predictive analytics, linkage, key driver analysis and modelling expertise across Customer and Employee Experience, operational, financial and customer data sets - both structured and unstructured - including text, video, image and voice. We analyse unstructured data using sophisticated text analytics to create highly accurate and actionable output.

Our CX experts will help you to answer key questions such as:

  • Is your CX measurement ecosystem giving your organisation a true view of where you are? Is it giving you a clear steer of where your focus needs to be – tactically and strategically?
  • Are your staff enabled to ‘close the loop’; to contact a customer following a critical incident and take the appropriate action?
  • Are your KPIs truly driving the right behaviours and positive business change?
  • What really drives CX? What has the highest impact on satisfaction and dissatisfaction?
  • Have you prioritised actions based on ROI?
  • What about specific customer groups, including high-value, at-risk customers – are you doing the right thing by them?
  • What impact will your CX investments have?

Learn more about Customer ExperienceVoice of the Customer and Customer Experience Advisory.

To read our latest CX white papers, head to ‘Innovation & Knowledge’.

To listen to our Customer Perspective podcast, head here.