En unik Ipsos studie, gjennomført i samarbeid med Center for Aging Better og National Lottery Community Fund, viser bekymringene fra respondenter i 30 land om aldring, og hvordan de forbereder seg tilværelsen som gammel. Hele rapporten med alle funnene kan lastes ned nederst i denne saken.
Studien er delt inn i hovedtemaene vist under:
- Optimisme om tilværelsen som gammel
- Når er man gammel, og hva betyr det?
- Representasjon i media
- Politisk makt
- Mulighetene i teknologi
- Å forberede seg på å bli gammel
- Hva med Storbritannia?
Rapporten viser for eksempel at man regnes som gammel langt senere i Spania enn i Saudi-Arabia.
Prosjektansvarlig i Ipsos har sagt: “The growth of the ageing population is one of our greatest achievements. However, it also presents society, business and brands with significant challenges as well. Our research shows that, globally, there is a great deal of negativity towards later life, with financial and health concerns prevalent. Feeding into this negativity is a sense that the media does not do enough to portray later life as a time of potential. It is therefore, perhaps, little surprise that when describing those in old age people commonly reach for terms like ‘frail’, ‘lonely’ and ‘unfairly treated’ along with ‘wise’. There are reasons for optimism, however. More people globally have faith in the power of technology to improve the lives of the elderly. People also tend to think that there are things that they can do to ensure they are prepared for old age – though there is a gap between what we know we should be doing, and what we are doing in practice. Later life should be our golden years – but there is clearly much work to be done for this time in our life to be seen as such."
Uttalelse av Anna Dixon, Chief Executive for Centre for Ageing Better: "There are tremendous opportunities that come from longer lives, yet just one in three people worldwide say they are looking forward to their old age. This is perhaps not surprising given the prevailing narrative across the globe is one of decline, frailty, ill-health and loneliness. These negative experiences are not inevitable. We must improve our workplaces, our housing, our health and our communities to enable more of us to age well. Changing our own and society’s attitudes to later life is an essential first step. "