Passive Perceptions

Passive data is at its most powerful when combined with additional data from the same participants.

Passive Perceptions

Schrijver(s)

  • Judith Kennedy Ipsos Connect, Verenigd Koningkrijk
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The TouchPoints 2017 passive data captures a daily average of 104 minutes of app and website use via smartphone and 61 minutes via tablet, with 15% of smartphone users grazing on their phone over a period equivalent to half the day.

  • Mobile devices now account for over 60% of time spent online, making smartphones and tablets an important focus for digital advertisers and researchers alike.

Schrijver(s)

  • Judith Kennedy Ipsos Connect, Verenigd Koningkrijk

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