KAJ SO PERSONE oz OSEBNOSTI? V Ipsosu persone uporabljamo kot eno od ključnih orodij v tržnih raziskavah za poglobljeno razumevanje in predstavitev različnih segmentov potrošnikov. Razvijajo se z uporabo kvalitativnih in kvantitativnih raziskovalnih metod s katerimi se zagotovi natančnost in globina. Persone pomagajo pri prepoznavanju vedenja, preferenc in izzivov potrošnikov. Naročnikom pomagajo pri trženjskih strategijah, zasnovah izdelkov in pri pristopih k storitvam, tako da zagotavljajo učinkovito zadovoljevanje različnih potreb potrošnikov.
Skrb za zdravje in zdravstveno oskrbo: ŠEST LET NARAŠČAJOČE TESNOBE IN NUJNE POTREBE PO REFORMI
Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.
More than 3 in 4 people support banning stores & restaurants from selling endangered fish.
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
At Ipsos we wish all of our partners and clients across the world our warmest Season's Greetings and a Happy New Year!
Testenine so ena najbolj priljubljenih jedi na svetu. V Italiji, od koder testenine izvirajo, so testenine bistvena sestavina v skoraj vsaki kuhinji. Kakšen pa je odnos do testenin v Sloveniji? Raziskava BRANDpuls je pokazala, da smo Slovenci navdušeni uporabniki testenin.
