Insights Hub

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  Panels Veröffentlichung

  The power of research panels

  Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.

  19.01.21
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  Gesellschaftliche Trends Umfrage

  45% of people globally are currently trying to lose weight

  More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.

  18.01.21
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  Gesellschaftliche Trends Umfrage

  Entrepreneurialism alive and well in the time of the pandemic

  Entrepreneurial spirit is up among women and younger adults.

  12.01.21
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  Customer Experience Umfrage

  Online-Webformulare: nicht immer der effektivste Weg, um mit Autoversicherern in der Schweiz zu kommunizieren

  Im Jahr 2020, während der sich ausbreitenden Pandemie, wurden Online-Kanäle aufgrund des eingeschränkten Zugangs zu stationären Verkaufsstellen zu einem noch wichtigeren Instrument für die effektive Kommunikation mit bestehenden oder neuen Kunden. Im September und Oktober 2020 hat Ipsos eine Mystery-Shopping-Studie unter zwölf grossen Autoversicherungsunternehmen in der Schweiz durchgeführt, um zu bewerten, wie reaktiv diese Unternehmen auf Online-Kontakte reagieren, die über ihre Online-Webformulare eingereicht werden.

  11.01.21
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  Coronavirus Veröffentlichung

  Ipsos Update - January 2021

  Our first monthly research round-up of the year includes both reflections on 2020 and a look forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

  05.01.21

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  Gesellschaft Umfrage

  U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake

  New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.

  29.12.20
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  Bedürfnisse und Trends Umfrage

  Global predictions for 2021

  After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.

  28.12.20
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  Gesellschaft Umfrage

  Anxiety, stress and loneliness: COVID’s toll on the lives of workers

  New 28-country survey for the World Economic Forum reveals most employed adults report experiencing significant work-related disruption with a negative impact on their wellbeing.

  22.12.20
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  Creative Effectiveness Umfrage

  The Power of Christmas [Webinar recording]

  We are getting closer to Christmas and we - Ipsos in Switzerland - wanted to make you a gift. We are pleased to invite you to watch a 10-minutes recording designing to be entertaining and serious at the same time. We name it "The Power of Christmas", it shares our point of view and helps understand consumers' feedback about 5 Christmas 2020 ads.

  21.12.20
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  Gesellschaft Umfrage

  “What Worries the World?”: The answer is still, predominantly, Coronavirus

  COVID-19 continues to lead our ranking of the top global concerns for the ninth consecutive month as we round out the results of our global survey in 2020.

  17.12.20
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  Gesellschaftliche Trends Veröffentlichung

  A Year in Review - 2020

  This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.

  16.12.20