Werbung

Wie können Werbung und Nachhaltigkeit ineinandergreifen, um eine nachhaltigere Zukunft und verantwortungsbewusstes Markenwachstum zu fördern?

Bei den Cannes Lions stellen Ipsos-Experten die neuesten Trends, Erkenntnisse und kreativen Durchbrüche vor, die die turbulenten Zwanziger prägen, und stellen neue Analysen zu den drei Dingen vor, die sich als grundlegende Triebkräfte für das Markenwachstum erwiesen haben.

Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty. Between heatwaves and the continuing rise of inflation – a dark cloud overshadowing many of this month’s articles – consumer anxiety is evident.
We also focus on creativity in advertising and learn how behavioural science can lead to more successful product testing, alongside new global surveys exploring the public’s views on the most trustworthy professions and the legal status of abortion.

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Join us for an exclusive marathon webinar journey with Ipsos' Creative Excellence Team!

How brands' communication travel across cultures?

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.

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Come and join us for our next Ipsos to see business cases on how we helped our clients to improve their targeting and therefore activate their digital audiences.