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Consumers Survey

KSA Primary Consumer Sentiment Index - March 2026

Consumer sentiment index in Saudi Arabia stands at 71.6

14.04.26

Consumers Survey

Impulsively Planned: A New Paradigm of Shopping Behavior in the Digital Era

A point of view on the impulsively planned purchases authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.

05.03.23

Generation Z Survey

Gen Z Vox Pop Series

Gen Z Identity and Mindset

04.01.23

Shopper Survey

From a Transaction to an Interaction: The Emotional Side to Shopping

A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.

16.11.22

Economy Survey

UAE Primary Consumer Sentiment Index - September 2022

Data about specific market and consumer dynamics in UAE.

28.10.22

Sports Survey

Profile: The Female World Cup Fan

What does the female World Cup fan look like?

25.10.22

Economy Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2022

Views towards the state of Saudi Arabia remain positive with a slight drop in the index since June 2022.

01.08.22

Economy Survey

Views on Inflation in UAE

Is inflation the top concern in the United Arab Emirates?

27.06.22

Customer Experience Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.

03.01.22

Convergent commerce | Omnichannel | Ipsos

Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.

21.10.21

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