Consumers


Economy Survey

UAE Primary Consumer Sentiment Index - September 2022

Data about specific market and consumer dynamics in UAE.
Sports Survey

Profile: The Female World Cup Fan

What does the female World Cup fan look like?
Economy Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2022

Views towards the state of Saudi Arabia remain positive with a slight drop in the index since June 2022.
Economy Survey

Views on Inflation in UAE

Is inflation the top concern in the United Arab Emirates?
Customer Experience Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Consumers Survey

As Delta spreads, global consumer confidence is frozen in place

Few countries experience meaningful change in sentiment.
Consumers Survey

Global consumer confidence almost back to pre-pandemic level

Investment Index at its highest since October 2019
Consumer Behaviour Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.