Planning marketing activations for the World Cup?

The Ipsos profiling tool takes data from more than 15,000 digital behavioral variables to profile audiences in details according to psychographics, digital touchpoints, media consumption, lifestyles, influencer and brand engagement and of course, football.

With the World Cup 2022 kicking off in Qatar very soon, our planner can help you understand how your brand audiences engage with football, the national teams they support, the players they are keen on. To help you maximize ROI from your World Cup activations, the tool also tells you which marketing channels will be the most effective, in the context of much more besides.

You can access the insights via a customized interactive dashboard which can be ready in just a few days.