Discover Understanding Society & CitizensSociety ticks to the tune of the capability of its citizens to partake in everyday life. Their beliefs, behaviours and concerns are shaped by, and contribute to the complex nature of interactions they have with each other and all levels of government.
When Difference Doesn’t Mean Different: Understanding Cultural Bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.