[WEBINAR] KEYS – The Worry and The Wonder of AI

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives.

Artificial intelligence (AI) is occupying the minds of businesses, governments and citizens around the world. Although not as new as it is sometimes made out to be, its impact has grown dramatically in recent years, driven by the growth of computing power and the use of vast amounts of data to train the computers.

Our latest survey of corporate communications professionals finds 87% saying AI “will fundamentally transform the way our business operates”. The next episode in our KEYS webinar series finds us us in reflective mode. We’ll be reviewing recent experiences, sharing new research and setting out key questions to keep in mind as we all explore the wonder – and the worry – of AI.

People and AI 

What is the story so far in terms of how the public view the use (and potential misuse) of AI in their everyday lives? We'll present findings from a new international Ipsos survey.

Customer Experience and AI 

 Hear new research showing how AI, combined with human intelligence, can create exceptional customer experiences that drive loyalty and growth. 

Innovating with AI 

Discover how AI is driving a more efficient and consumer-centric innovation cycle, opening up new opportunities and changing the role of insight managers in the process. 

Advertising and AI 

As we pursue productivity gains in the production and research process, are we risking the value of the creativity that can drive ad effectiveness? Our new analysis is based on a dataset comprising 18,000 advertisements. 

Don't miss this must-attend event. The webinar will also include a Q&A with our presenters.

To join us, please click here.

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