Canadian Gaming Summit

The Canadian Gaming Summit (CGS) is Canada’s premier annual conference and exhibition for Gaming and Sports Betting senior executives from across Canada and beyond.

Don’t miss out hearing more about How to maximize the impact of advertising creative in a crowded gaming market [June 15 | 1:15pm].

With Ontario’s move to a regulated online gaming market in April 2022, sports betting has been placed squarely in the face of Canadians as one of the most newly publicized industries since cannabis legalization. Ontario’s advertising market has been flooded with messages from major international brands in the sports betting category. This has been cause for concern for some Canadians, who have expressed discontent with the volume and content of the messages. Featuring Ipsos’ Scott Morasch and Ted Doering, this session will share recent research exploring the efficacy of sports betting ads. The goal was to understand consumer response to the advertisements on several key dimensions; this session will share the results and key lessons learned.

To join us, please register on the CGS website.

Stay abreast of our latest data and insights in context for leaders in business, politics and beyond on a weekly basis. Sign-up for our newsletter here.