Canadians See Oilers Win as National Symbol of Resilience, Say Winning the Cup Is Especially Important This Year

Majority of Canadians Back the Oilers, Tying Team’s Success to a Deeper Sense of Identity and Unity

The author(s)
  • Kyle Braid Senior Vice President, Canada, Public Affairs
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CANADIAN HOCKEY FANS COME TOGETHER TO SUPPORT THE EDMONTON OILERS


With the 2025 Stanley Cup finals set to begin, 63% of Canadians say they are cheering on the Edmonton Oilers, up six points from last year’s matchup, according to Ipsos polling for Global News. Nearly six in ten (56%) think the Oilers will defeat the Florida Panthers


With the 2025 Stanley Cup finals set to begin, 63% of Canadians say they are cheering on the Edmonton Oilers, up six points from last year’s matchup, according to Ipsos polling for Global News. Nearly six in ten (56%) think the Oilers will defeat the Florida Panthers (+7 pts vs. 2024). This increase compared to last year comes at a time when strong majorities of Canadians agree a win for the Oilers would be symbolic and a show of national pride and identity.

68% of Canadians agree that the Edmonton Oilers should now be considered “Canada’s Team”strong majorities of Canadians agree a win for the Oilers would be symbolic and a show of national pride and identity.



HALF OF CANADIANS FOLLOWING NHL PLAYOFFS CLOSELY

Just over half of Canadians say they have been following the NHL playoffs closely (+4 pts vs. 2024), while 48% say they have not been following the playoffs closely (-4 pts). Nearly six in ten (56%) say they will pay more attention to the Stanley Cup final this year than in the past.

Just over half of Canadians say they have been following the NHL playoffs closely (+4 pts vs. 2024), while 48% say they have not been following the playoffs closely (-4 pts). Nearly six in ten (56%) say they will pay more attention to the Stanley Cup final this year than in the past.


 

About the study


These are some of the findings of an Ipsos poll conducted between May 30th and June 2nd, 2025, on behalf of Global News. For this survey, a sample of 1,001 Canadians aged 18+ was interviewed online. Quotas and weighting were employed to ensure that the sample’s composition reflects that of the Canadian population according to census parameters. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.8 percentage points, 19 times out of 20, had all Canadians aged 18+ been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

For more information on this news release, please contact:
Kyle Braid
Senior Vice President, Ipsos Public Affairs
+1 604.788.2417
[email protected]


About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.
Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, STOXX Europe 600 and is eligible for the Deferred Settlement Service (SRD).

http://www.ipsos.com/

 

The author(s)
  • Kyle Braid Senior Vice President, Canada, Public Affairs

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