Dose Readership Study Wave 2, February 2006

Toronto- Dose has shown strong readership growth, boosting its total readership figures among 12-64 year olds 8% compared to last quarter.

With an estimated daily readership of 292,000 Canadians aged 12 and over, this study shows that Dose is reaching its core demographic of youth across Canada, with 72% of 18-34 year olds stating they were aware of the magazine and 8% stating they read the magazine just yesterday.

And it appears that Dose is reaching a urban-minded audience, as strong majorities of Dose readers say they consider themselves open minded, intelligent, and educated. Please open the attached PDF to view the factum and detailed tables.

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For more information on this news release, please contact:

Paul Orovan
Ipsos-Reid Public Affairs
(416) 324-2900