Global Trends: From Tension to Intention

**Join us as Ipsos marks a decade of Global Trends!** 

Celebrate the 10th anniversary of the Ipsos Global Trends study at a special event at the Telus Garden offices in downtown Vancouver. Join fellow marketing and research professionals for an evening of food, drinks, networking, insightful presentations, and engaging discussions with our dynamic panel of brand leaders who will address how these trends are impacting their businesses here in B.C., and across Canada.

Discover fresh and compelling insights from the largest Global Trends study yet – 50,000 interviews spanning 50 markets, representing 74% of the global population and 90% of global GDP.

Attendees will gain valuable perspectives on: 

  • The latest trends shaping consumer behaviour, both globally and locally
  • Emerging opportunities (and potential risks) for brands 
  • How brands are reacting and adapting to these trends 

This event is now full. Please add your name to our wait-list. If a seat opens up, we will notify you immediately.

Add to Wait-List


EVENT DETAILS: 

Date:Tuesday, October 29, 2024 
Location: Telus Garden – 510 West Georgia Street, Vancouver 
Registration, Cocktails & Canapés: 4:30pm 
Registration/Networking + Food/Drink: 4:30pm to 5:30pm 
Panel & Speakers: 5:30pm to 7:15pm 
Food/Drink: 7:15pm 


 


SPEAKERS:


 

Cynthia Pachovski: CEO, Ipsos Canada will kick off this special event.


 

Carla Flamer: Chief Customer Officer, Ipsos Canada will discuss how the Global Trends study is executed each year and the role that the personal values and beliefs of participants shape the outcome.


 

Kim Short: Senior Vice President, Ipsos Brand Health Tracking & Creative Excellence will share key insights, and their implications, regarding the evolving trend of traditionalism and how that relates to women/gender in Canada. 


 

Kyle Braid: Senior Vice President, Ipsos Public Affairs will address how technology is impacting consumer trends and specifically the role that social media is playing in that evolution.

GUEST PANELISTS:


 

Adrienne Salter: Director, Global Brand Insights, Lululemon is a multi-methodology researcher and strategist with over 10 years of market research experience. Adrienne, a former Ipsos colleague, joined Lululemon in 2018 and has spent the past 6 years establishing and growing the Global Brand Insights function.

 


 

Patrick Barron: VP Corporate Citizenship and Community Affairs, is responsible for bringing TELUS’ globally recognized social purpose strategy and vision to life. Leveraging its world-leading technology and compassion to drive social change and enable remarkable human outcomes, Patrick leads TELUS’ global corporate citizenship and community affairs portfolio, including TELUS’ global volunteerism, $25M sponsorship portfolio, TELUS Friendly Future Foundation, TELUS Community Boards,  and TELUS Connecting for Good portfolio.


If you cannot attend but are interested in learning more about Ipsos Global Trends, please click here.

Society