[WEBINAR] What the Future: Family - Canadian Edition

The meaning of family in Canada is quietly—but profoundly—changing. Demographic shifts, economic pressure, and accelerating technology are reshaping how Canadians form households, raise children, care for one another, and imagine the future. We’re living longer, having fewer children, and relying less on traditional family structures and more on networks of care that span generations, cultures, and chosen relationships. The once-dominant nuclear family is no longer the norm—but the nostalgic exception.

At the same time, the economics of family life are being rewritten. Housing, childcare, food, and education costs are forcing families to rethink what “middle class” means, make harder trade-offs, and lean on retailers, technology, and institutions in new ways. From parenting and play to adolescence, gender roles, and tech-enabled caregiving, Canadian families are navigating a world that feels more managed, more data-driven—and more uncertain—than ever.

Just in time for Family Day, please join us on February 10 for a forward-looking conversation on how family life in Canada is evolving today—and what it could look like by 2035. We'll explore the forces reshaping families and what they mean for brands across retail, consumer goods, technology, healthcare, financial services, baby and family care, and beyond.

What the Future: Canada Editor Diane Ridgway-Cross will guide you through the questions Canadian organizations will increasingly need to answer, including:

• What does “family” really mean in Canada today—and how might it continue to evolve?
• How are affordability pressures reshaping household decisions, expectations, and trade-offs?
• What does it now take to give children a “good start,” from early childhood through adolescence?
• Where is technology supporting family life—and where is it creating new tension, surveillance, or anxiety?
• How are play, parenting, and caregiving changing in a world shaped by screens, AI, and data?
• How will Gen Z—and eventually Gen Alpha—rewrite the rules of parenting, identity, and gender?
• As nuclear families decline, what new forms of care, connection, and belonging are emerging?

Together, we’ll explore not just how Canadian families are adapting—but how these shifts are redefining the future of products, services, experiences, and systems built around them.

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