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Society Survey

Ipsos Generations Report 2026: Continuity vs Rupture

Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

05.12.26

Society Survey

Consumer Confidence Canada: Monthly Update

04.27.26

Corporate Survey

Inaugural Be Giant Upstart Index Examines Entrepreneurial Landscape in Canada, Uncovering Opportunities and Constraints

04.23.26

Society Survey

Protections Wanted for How Federal Political Parties Use Personal Information

04.21.26

Climate change Survey

People and Climate Change

04.20.26

Bridging the Gap: Why organizations must connect Employee and Customer Experience

Experience Perspective: An Ipsos Podcast

Misfits Stories: The Power of Storytelling in Creative Effectiveness

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Healthcare Survey

Canadians Open to Healthcare Reforms Despite Stable Satisfaction

Though a majority of Canadians report being satisfied with their provincial healthcare system (56%) they are nevertheless receptive to changes within the healthcare system

04.16.26
Brands Survey

BC’s Most Loved Brands 2026 were unveiled today with Save-On-Foods taking the #1 spot

Following closely behind were London Drugs, BC Hydro, A&W, and Vancouver International Airport, a strong showing of homegrown brands that continue to foster deep emotional connections with British Columbians.

04.14.26
Public Health Survey

Canadian Awareness of HPV Lags Behind the Growing Trend of Related Cancers

Close to a third of men (31%) do not know what HPV is

04.14.26
Society Survey

Liberals Open Double-Digit National Lead Over the Conservatives in Advance of By-Elections

Liberals extend their polling momentum while Canadians remain divided on a potential majority and Prime Minister Mark Carney’s time abroad.

04.09.26
Economy Survey

Awaiting Economic Certainty, Q1 MNP Consumer Debt Index Holds Steady

Average Cash at Month-End Rises to $1000 , But More on Brink of Insolvency (43%, +2) Highlighting the Disparate Financial Experiences of Canadians

04.07.26
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Society Survey

The Ipsos Mobility Report 2026

The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety. See how Canada compares.

04.01.26
Housing Survey

Only 45% of Canadians Living in Their Ideal Home

54% own home, 63% seek more space despite cost issues

03.25.26
Public Health Survey

Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care

33% of Canadians wait more than two years for effective menopause care due to a complex series of barriers ranging from confusion over symptoms and dismissed concerns to not knowing where to turn for help.

03.25.26
Society Survey

Global Attitudes to Happiness 2026

According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here.

03.19.26
Society Survey

Ontarians Not Convinced that Ford is “Protecting Ontario”

Mixed perceptions of Ford’s performance, with relative strength on external issues but clear dissatisfaction on affordability, housing, and policy decisions.

03.17.26
Society Survey

Ontario Tories Remain Ahead, but Liberals Closing the Gap

Liberals gain momentum as opposition shifts, while Ford’s leadership and re-election prospects remain resilient.

03.17.26