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• Consumer Behavior Survey

  Lotus Awards Poll

  Only 28% Of British Columbians Say They Watch TV Ads, And Only 32% Of Advertising Viewed Is Generally Rated In The "Good" or "Excellent" Category
  
  But Consumers Also Love Great Advertising, As 51% Agree They Often Talk About Good TV Ads, And 26% Have Tuned Into Advertising Awards Shows

  11.13.02
• Healthcare Survey

  Seven in Ten (70%) Canadians are Confident that Within Their Lifetime a Cure for Cancer Will be found

  68% Say Cancer, Within the Decade, Will Be Something You Live With, Not Die From
  92% Willing To Donate Tumour Tissue for Research on New Drug Treatments
  87% Of Canadians' Lives Have Been Touched By Cancer Through The Diagnosis Of A Friend Or Family Member

  11.12.02
• Politics Survey

  Lower Mainland Municipal Elections 2002

  Residents Want Their Mayor To Be A Good Manager (28%), Have A Vision (26%), Or Be Willing To Make Tough Decisions (20%)
  Residents Divided On Exploring Municipal Amalgamation; 45% Support, 45% Oppose
  City Of Vancouver Residents Divided On New Mayor Having Majority Control Of Council;
  43% Good Thing, 41% Bad Thing One-In-Six (16%) Residents Has Had Contact With A Municipal Candidate During The Campaign

  11.11.02
• Trends & Prospective Survey

  Remembrance Day (65%) Still Holds More Personal Meaning For Canadians than September 11th (33%) . . .

  Half (52%) Say They Will Attend a Formal Remembrance Day Service This Year (Down from 58% Last Year)
  Three-Quarters (75%) Agree With Minister of Defense That Canadian Military Budget Needs to be Increased
  A Majority (53%) Want Military to be Better Funded and Equipped All Purpose Armed Force As Opposed to Other Options

  11.11.02
• Politics Survey

  Support (74%) Remains High for Kyoto Protocol . . .

  But Given the Choice Canadians, Prefer to Develop A Made in Canada Plan (49%) Than To Ratify Kyoto Accord (43%)
  Three-Quarters (75%) Believe It Is Possible to Develop an Alternative to the Kyoto Protocol That Is Just As Effective But Would Cost The Canadian Economy A Lot Less
  But Almost As Many (71%) Say That Even If There Are Problems With Protocol, It Should Be Implemented Because It Is Good First Step

  11.08.02

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Corporate Survey

  Activist and CITY TV Commentator, Bob Hunter, Issues Full Retraction and Apology to Ipsos-Reid for Remarks Made on Kyoto Poll

  11.08.02
• Trends & Prospective Survey

  New Zealand (36%) Tops Wish List of Most Exotic Winter Travel Destination followed by Tahiti (23%), Rio de Janeiro (14%) and Thailand (11%) According to Canadians

  However, Canadians are Most Likely to Travel within Canada over Holiday Season (33%) or in Winter/Spring of 2003 (26%)
  While a Majority (55%) Say they Plan Months in Advance, One in Five (19%) Say they Plan Vacations Only Days in Advance (4%) or on the Spur of the Moment (15%)
  Canadian Personalities Jim Carrey (28%), David Suzuki (20%) Rate As Good Vacation Guests

  11.08.02
• Politics Survey

  Vancouver Municipal Election 2002

  Campbell (56%) Leads Clarke (29%) by Wide Margin in Race to be Vancouver's Next Mayor
  Campbell (38%) Also Leads Clark (30%) in Top-of-Mind Awareness of Mayoral Candidates
  Majority (55%) of Lower Mainland Residents Say It's Time for Change in City Council; Seven-in-Ten (72%) Vancouver Residents Want a Change
  The Rest of the Lower Mainland also Prefers Campbell (43%) to Clarke (30%) as Mayor

  11.08.02
• Trends & Prospective Survey

  So, Who Do Canadians Think Lie Like a Rug?

  Politicians (60%) Lead the Liars Brigade, When Making Statements to the Media On Important Issues, Followed by Lawyers (40%), Corporate Executives (35%) and Union Leaders (31%)
  Police Officers (8%), Doctors (6%) and Teachers (5%) Viewed As Least Likely to Lie

  11.07.02
• Corporate Survey

  Ipsos-Reid Fires Back at Critics on Kyoto Polling

   

  11.06.02
• Corporate Survey

  Ipsos-Reid Retains Legal Counsel, Demands Immediate Retraction and Apology by Environmental Activist, Bob Hunter, On Comments Made About Its Polling On Kyoto Accord

   

  11.06.02