Insights Hub

All content

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  Brands Publication

  Introducing Brand Health Essentials

  Better insights, faster, on the issues that matter

  16.09.25
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  Consumer Behavior Publication

  AI, friend or foe?

  As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.

  09.09.25
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  Politics Publication

  Trump, Tariffs & Turmoil

  Your one-stop spot for insights to navigate today’s evolving political and social landscape.

  09.09.25
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  Consumers Publication

  Ipsos Lunch & Learn Western Canada Webinar Series

  Join us for strategic insights from your friends at Ipsos in Vancouver.

  27.08.25
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  Well Being Publication

  What the Future: Wellness

  Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.

  27.08.25

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Society Survey

  Majorities in all countries now support banning under-14s from using social media

  Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

  26.08.25
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  Society Publication

  Can we bridge the generational divide? The first step is understanding it

  Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.

  14.08.25
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  Society Survey

  Canadians Support Policy Ideas Set Out by Business Council of Alberta

  Ipsos poll reveals strong support for BCA’s priorities for the federal government to make life better for Albertans and Canadians

  13.08.25
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  Society Survey

  Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years

  The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).

  13.08.25
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  Consumers Publication

  Making Your Brands Irreplaceable

  Read more about how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace.

  11.08.25
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  Society Survey

  Ipsos Data Indicates Wealthsimple’s Market Penetration in Canada Steadily Increasing

  More Canadians are choosing Wealthsimple not only for their investment needs but also for their daily banking activities.

  11.08.25