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Making Your Brands Irreplaceable
Consumers

Making Your Brands Irreplaceable

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Can we bridge the generational divide? The first step is understanding it
Society

Can we bridge the generational divide? The first step is understanding it

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Artificial Intelligence at Ipsos
Innovation

Artificial Intelligence at Ipsos

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All content

  • Public Opinion Publication

    Are Canadians Minding Retirement?

    The start of a new year in Canada is prime RRSP season. So as Canadians turn their minds to retirement, who's saving and who's not?
  • Customer Experience Publication

    What is Loyalty Without Choice?

    In this installment of Simply Loyal - a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do about it in simple, practical terms - we respond to a questioned posed by a reader about what her company should be doing to measure and manage loyalty under conditions of being a monopoly. The specific business is to provide training programs for employees of other organizations.
  • Public Opinion Publication

    National Health?

    Citizens' Views of Health Services Around the World
  • Public Opinion Publication

    The Facts You Need To Guide Strategic Planning - What Canadians Think About The Management, Role And Responsibility Of Canadian Charities

    Ideal for Board Members, Executive Directors, and Chief Development Officers in the Not-for-Profit sector, this breakfast seminar featured the very latest research into Canadian public opinion of charities, and how research can be used to enhance strategic planning and strengthen leadership.
  • Public Opinion Publication

    The Big Shift: Canada in the 21st Century

    The recession that crippled our neighbour to the South, and is now paralyzing much of Europe, mostly passed us by.
  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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