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Society Survey

Widespread nostalgia for the old days, with many saying things were better back in 1975

Is life getting better? In a new 30-country Global Advisor survey, Ipsos asks the public to assess how life is in 2025 compared to their perceptions of life in 1975.

13.11.25

Society Survey

Women Want Safe Spaces To Ask Questions About Their Finances

10.11.25

Parents Survey

Canadian Parents Worried about their Kids’ Financial Future

06.11.25

Financial Security Survey

2025 IG Financial Confidence Index: Canadians Display Resilience Amid Global Uncertainty

05.11.25

Society Survey

Canadians Prioritize Cost of Living for Federal Budget

31.10.25

Consumers 11.08.25

Making Your Brands Irreplaceable

Society 14.08.25

Can we bridge the generational divide? The first step is understanding it

Innovation 07.07.25

Artificial Intelligence at Ipsos

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Society Survey

Canadians Opposed to Deficit Spending, Though Seen as Justified for Healthcare, Housing

Many Canadians See Targeted Deficit Spending as Acceptable for Healthcare, Housing, and Infrastructure Despite Overall Concerns.

31.10.25
Society Survey

61% of Canadians Say Cost of Living Is Worsening Because of Government Spending

Inflation, tariffs, and federal policies cited as top factors driving higher living costs.

31.10.25
Society Survey

64% of Canadians Want Foreign Sales of Resources Blocked

Majority of Canadians Say Government Should Block Sale of Natural Resource Companies to Foreign Buyers

31.10.25
Society Survey

Consumer Confidence Canada: Monthly Update

Take a look at our latest Canadian Consumer Confidence data.

23.10.25
Society Survey

Global Trust in the Internet Rebounds, But Fear of AI and Threats to Privacy Deepens

Rising confidence in online networks contrasts with growing concerns over AI and data privacy

21.10.25
Ipsos i3 – Inform, Innovate, Inspire

Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.
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Society Survey

83% of Canadians Support a “Buy Canadian” Mandate for Government Advertising Spending

Most (85%) Agree It’s More Important than Ever for Canada to Have a Strong and Independent News Media that Tells Canada’s Story to Canadians.

17.10.25
Society Survey

AXA Future Risks Report 2025

AXA and Ipsos bva have published the 12th edition of the Future Risks Report, a first-of-its-kind report based on a global survey of 23,000 citizens and 3,595 risk experts to measure and rank levels of fear and vulnerability to 25 different life risks.

17.10.25
Economy Survey

Strong Economic Ties with the U.S. Deemed Crucial by Canadians

Two out of three Canadians (66%) consider the economic relationship with the United States to be highly important for Canada’s economic growth.

16.10.25
Healthcare Survey

Low awareness of GLP-1s globally, but high in the most advanced economies

Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

10.10.25
Financial Security Survey

MNP Consumer Debt Index Falls to 86 Points as Financial Confidence Erodes Across Canada

Almost half of Canadians are at risk of insolvency (48%) as average month-end finances decline

06.10.25
Society Survey

Canadians Dismiss U.S. Annexation as Unlikely to Happen

Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.

02.10.25