CHATS 2023: Evolving Consumption Trends in Inflationary Times

In our newly released 9^th edition of Canada CHATS 2023, we mark the continued investigation of Canadians’ consumption habits focused on the evolving social context of eating, diversifying lifestyle beliefs, and shifting situational dynamics.

Our consumer-centric evaluation unpacks the cultural forces and colliding impacts of our pandemic experience and current economically stretched landscape. We also examine how deteriorating disposable income, particularly among middle and low-income consumers, affects needs and daily choices.

Listen in as Ipsos’ Kathy Perrotta highlights some of the environmental forces at play:

• Home Habits: Cooking/Baking Rates, Preparation Dynamics, Shopping Shifts
• The Foodservice Rebound: Channel Update, Role of the Menu, Value Importance
• Social Consumption Context: Solo or Social, Conversation and Connection, Special Occasion Landscape
• Triggers and Tensions: Value Importance, Movement Rates, Exploration and Experience
• Convenience Essentials: Power of the Pantry, Planned vs. Impulse, Fast Formats
• Focus and Function: Label Reading, ESG Focus, Food Technology
• Health My Way: Physical and Emotional Well-being, Other Metabolic Factors, Specialized Eating Regimes