Essentials: Did You Know?

In this series of insightful infographics, we share research exploring the short and long term impacts of COVID on consumers.

Ipsos Essentials monitors how people across the globe navigate the new rules of engagement and the resulting impact on our state of mind, state of wallet, and future intentions. On a monthly basis, we share select findings from our research in easy-to-share infographics: 

  • January 2022: Globally, citizens have moved from anxiety to annoyance, and we are all eager for things to open up. The Ipsos team predicts the public mood will remain volatile in 2022 as we increasingly learn to live with COVID.
  • February 2022: This month’s infographic focuses on the environment, and offers a consumer segmentation breakdown based on environmental concerns. The largest segment are Pragmatists. Read more about who they are.
  • March 2022: Beyond the pandemic, citizens react and adapt to global issues impacting their lives – from rising prices to the conflict in Ukraine.
  • April 2022: The world is now battling a three-headed monster – rising prices, COVID, and the conflict in Ukraine all threaten to take a bite out of consumer confidence and limit our ability to return to what we might imagine to be a ‘normal’ situation.

Subscribers to Ipsos Essentials have monthly access to the largest and most precise study done on critical attitudinal and behavioural change, focusing on recovery from the pandemic. We track state of mind, state of wallet, and future intention.

To be best positioned for success and to strategize for the future, companies and leaders need to stay connected to people, keeping a pulse on:

  • Their behaviours, routines and habits
  • Their shopping choices
  • Their emotions
  • Their concerns, health, financial, others
  • Their outlook and future perspectives
  • Their priorities

We gather data every month in Canada and 15 other markets (Australia , Brazil, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, United Kingdom and United States) and extract the key findings that are relevant for your business.

For country specific insights, or to learn how you can become a subscriber, please contact [email protected]

Consumer & Shopper