Market Essentials: Did You Know?

Take a look at our latest infographic exploring consumer attitudes, emotions, and behaviours in the context of unprecedented challenges related to inflation, sustainability, health and wellness, among others. Based on highlights from our Essentials global consumer tracker, our infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

The December 2025 infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents.   

Click here to access our latest infographic

Subscribers to Essentials have monthly access to the largest and most precise study done on critical attitudinal and behavioural change. We track state of mind, state of wallet, and future intention. To be best positioned for success and to strategize for the future, companies and leaders need to stay connected to people, keeping a pulse on:

• Their behaviours, routines and habits
• Their shopping choices
• Their emotions
• Their concerns, health, financial, others
• Their outlook and future perspectives
• Their priorities

We gather data every month in Canada and 14 other markets (Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, the U.S., and the UK) and extract the key findings that are relevant for your business.

For country specific insights, or to learn how you can become a subscriber, please contact [email protected].