Essentials: Did You Know?

In this series of insightful infographics, we share research exploring the short and long term impacts of COVID on consumers.

The author(s)

  • Heidi Wilson, Ph.D. Vice President | Ipsos
Get in touch

Take a look at our series of insightful infographics of our “no normal” with select research findings:

January: Resolutions for 2021 focus on positive change.

February: Fewer citizens are feeling things are out of control, particularly closer to their personal sphere of influence.

March: The delaying of big-ticket purchases but consumers now making some modest trade-ups in food and non-essential spending.

April: Reactions to the global nature of the pandemic where variants from one area quickly spread to other parts of the world.

June: Navigating a return to the office and what health habits will stick?

Essentials provides subscribers with bi-weekly access to the largest and most precise study done on critical attitudinal and behavioural change, focusing on recovery from the pandemic. We track state of mind, state of wallet, and future intention.

To be best positioned for success and to strategize for the future, companies and leaders need to stay connected to people, keeping a pulse on:

  • Their behaviours, routines and habits
  • Their shopping choices
  • Their emotions
  • Their concerns, health, financial, others
  • Their outlook and future perspectives
  • Their priorities

We gather data every 2 weeks in Canada and 15 other markets (Australia , Brazil, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Africa, South Korea, Spain, United Kingdom and United States) and extract the key findings that are relevant for your business.

For country specific insights, or to learn how you can become a subscriber, contact Heidi Wilson at [email protected]

The author(s)

  • Heidi Wilson, Ph.D. Vice President | Ipsos

Consumer & Shopper