Customer Insights


Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Customer Insights Publication

Applying Lessons from CX Text Analytics to Generative AI

Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
Mystery Shopping Publication

Got30: An Ipsos vodcast

Got30 is a brief, to the point, vodcast series answering some of the questions we get asked about Customer Experience and Channel Performance. Listen in!

Reader’s Digest Reveals Most Trusted Brands in Canada for 2022

Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind

Reader’s Digest Reveals Most Trusted Brands in Canada for 2021

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)

[WEBINAR] Behavioural Data in a Survey World

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.

[WEBINAR] A (Digital) Path to Success

The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
Customer Insights Publication

Make A Big Splash With Your Small Business

Jump in with both feet. View our on demand webinar featuring insights for small and niche retailers.