Beyond the Haze

Ipsos’ Mike Rodenburgh discusses how cannabis is impacting Canada’s wine and alcohol market

View this on demand presentation to hear Ipsos’ Mike Rodenburgh share new research data on how cannabis is impacting Canada’s alcohol market. This presentation was originally given at the 2019 BC Wine Industry Insights Conference.

Mike was also featured in the following interviews and stories:

Click here for more cannabis research insights.

Still hungry for more? Featuring data from Ipsos’ Reputation study, this Business Insider article explores recent Cannabis industry news. Is it an industry in turmoil?

The author(s)

  • Michael Rodenburgh
    Executive Vice President, Canada

Related news

  • State of the Nation: Heading into the Holiday Season
    Consumers Webinar

    State of the Nation: Heading into the Holiday Season

    We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.
  • [WEBINAR] TOAST 2026: Under Pressure - Fewer Fragmented Fought-For
    Consumers Events replay

    [WEBINAR] TOAST 2026: Under Pressure - Fewer, Fragmented, Fought-For

    Join us for a fresh perspective on where future growth may come from and where traditional approaches are increasingly under pressure.
  • NASPL Possible NW
    Consumer Behavior Event

    NASPL Possible NW

    Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.