Innovation 2020: L&G Qual Quant Case Studies

On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.

The author(s)

  • Paul Lauzon Senior Vice President, Canada, Market Strategy & Understanding-Research
  • Catriona Adam Director, UU Qual, Ipsos CAN
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As emerging tech-based entertainment alternatives continue to pose challenges to the lottery and gaming industry, retaining and growing a player base requires raising your table stakes. Ipsos’ communities and research on gaming offers deep quantitative and qualitative findings that can help lottery and gaming marketers develop informed strategies to compete in this evolving category.

View our on demand webinar during which we reveal how we’ve partnered with clients on segmentation and share concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.
 

The author(s)

  • Paul Lauzon Senior Vice President, Canada, Market Strategy & Understanding-Research
  • Catriona Adam Director, UU Qual, Ipsos CAN

Consumer & Shopper