Get behind the numbers in Ipsos’ new magazine

GenPop is a new online magazine from Ipsos about people and what makes them tick.

Get behind the numbers in Ipsos’ new magazine

In our latest article, GenPop poses the question, Who should win the Game of Thrones? When it comes to guiding a nation to greatness, it is difficult to find a ruler with the perfect mix of ability, experience and popularity. See what our research found!

We'll be adding new stories in the coming weeks so keep checking back or subscribe – it’s free!

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