Insights

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

Welcome to our annual Ipsos Almanac, as we reflect on the events that shaped 2024 and look ahead to what the next 12 months have in store.

A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.

We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.

Join Ipsos’ Frank Kelly at this year’s SAMPLECON virtual lunch series.

Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

Stigma Surrounding Bankruptcy Prevents 31% from Seeking Help; More Among Those in Serious Debt (47%) and Millennials (42%)