The Path Forward: Canada’s Creative Fightback

Revisit our broadcast to hear our panelists discuss do’s and don’ts for advertisers during this time of Covid and a return to ‘normal’.

The author(s)

  • Steve Levy Ipsos Canada
  • Ted Doering Vice President, Creative Excellence Canada
  • Brett McIntosh President Publicis Canada
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In this episode of our The Path Forward webinar series we share timely tips for advertisers as Canada emerges from the Covid lockdown.

It is important that brands do not go dark during an economic downturn, but it is also important to communicate using the appropriate tone.  In this session, we will share analysis on how Canadian consumers want brands to communicate to them as well as consumer reaction to Covid-related advertising to help brands understand the appropriate tone and voice for their campaigns. Ultimately, we will demonstrate how stories told by brands during these challenging times can play a positive role in consumers’ lives, helping to ensure their long-term survival in the process. 

The author(s)

  • Steve Levy Ipsos Canada
  • Ted Doering Vice President, Creative Excellence Canada
  • Brett McIntosh President Publicis Canada

Media & Brand communication