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  • Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research

Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research

Valentines' Day may be behind us, but as spring approaches, we can still turn our minds to affairs of the heart.

This paper (originally from a Webinar hosted in August 2014) will help you to fully understand System 1 and System 2 thinking and how Implicit Association give us deeper insights into respondents' reactions to Ads and Early Stage Communication Ideas.

The author is Michael Rodenburgh EVP Ipsos Canada West.

This presentation will show you exactly how it works, how respondents will experience it and showcase the results of a case study for a lottery client.

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