The Changing Perspectives of Young Canadians

Every generation has its share of opportunities and challenges. Generation Y (or the Millennials) has grown up surrounded with an excess of technology and devices with access to information at their fingertips. While these unprecedented amounts of new technology and information provide unique opportunities compared to previous generations, Generation Y also face high levels of youth unemployment and stagnant economic conditions for the foreseeable future.

Ipsos Reid has been conducting youth research since the mid 1990's to understand how the views of young Canadians have shifted over time. This paper compares the perspectives of young Canadians today with the youth cohort of 1997 when it comes to their financial prospects, patriotism and more.