The Path Forward: China in the time of the Coronavirus

Revisit our broadcast featuring insights about what life in China is like now for citizens, consumers, businesses and brands.

The author(s)

  • Steve Levy Chief Operating Officer, Canada
  • David Rao Managing Director, Ipsos China
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Our first in a series of Covid-19 The Path Forward webinars featuring a wide-range of insights to help inform your business recovery strategies offers insights direct from China.

View our on demand webinar to hear David Rao, Managing Director of Ipsos China sharing the impacts of the Covid-19 experience on consumer behaviours and market changes in his home country. Through an analysis of what has happened and how things are evolving, he draws lessons learned for organizations here in Canada. David highlights which categories were hit the hardest, which experienced a boom, and offered his perspective on how some brands can act as an accelerator or agent of change within the new landscape.

Don’t miss our next live session on May 6th as we turn our focus to improving customer experience with the new front line.

The author(s)

  • Steve Levy Chief Operating Officer, Canada
  • David Rao Managing Director, Ipsos China

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