In a word, 2017 was ‘complicated’. So what will 2018 bring, and as business managers, how will you contextualize in a quick and responsive way?
View this recorded webinar to hear data and our perspective on recent research sourced from the Ipsos eNation Canada Omnibus, including:
- Ipsos Canada Next, which asked Canadians to think about what Canada will be like in 10 years’ time, and to assess their optimism and pessimism for the future on a range of topics from AI to the closing of bank branches and retail stores.
- Ipsos/Global News “End of 2017” polling, which provides an update on political and consumer sentiment in Canada, including general spending intentions and outlook for 2018.
With eNation and our full suite of omnibus options, you have the ability to collect reliable, high-quality and timely data in a cost-effective manner. Contact us to learn how your organization can get on the next wave.
The Future of Work: What Do We Do?
What is the current state of optimism and anxiety as it relates to the future of work? What kinds of differences can we expect from potential winners and losers in the emerging economy? How will the digital economy impact political divisions in democratic societies? To what extent do Canadians expects government to get involved and ensure a smooth transition?
[EVENT] HW Summit
Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment — the Chinese customer — that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.