Surveying Canadians' Trust in Media

Tapping into Canadians' Trust in Traditional News Media and News Consumption Habits

The author(s)
  • Darrell Bricker Global CEO, Public Affairs
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How are Canadians consuming news and what do they think of traditional news organizations?

A recent Ipsos poll carried out on behalf of the Radio Television Digital News Association (RTDNA) sought to delve deeper into:

  • Trust in traditional news media (such as newspapers, news magazines, TV news, and radio news) to report the news fully, accurately, and fairly.
  • Use of news aggregators vs. getting news directly from traditional news organizations
  • Variety of news sources accessed
  • Influence of news coverage on perceived trust
  • Diverse perspectives in Canadian news media

The survey was carried out among a sample of 1,002 Canadian adults from May 6-19, 2021. Quotas and weighting were employed to ensure that the sample's composition adequately reflects the overall population according to the most recent census information.

The report and data tables can be accessed below.

The author(s)
  • Darrell Bricker Global CEO, Public Affairs