Ipsos Launches Reputation Essentials for Rapid Reputation Intelligence

The Ipsos Corporate Reputation team has launched Reputation Essentials, a new fast-turn research solution designed to help organisations quickly understand where their reputation stands, how they compare with competitors and where they should focus to strengthen performance.

Built on several decades of Ipsos reputation expertise, Reputation Essentials provides focused, actionable intelligence through surveys among informed consumers and benchmarking against up to four peer organisations in as little as 12 to 24 hours for standard scopes.

When Reputation Essentials can help

Reputation Essentials is particularly suited to organisations that need:

• A rapid reputation pulse following an issue, announcement or significant event
• A clear benchmark against relevant competitors or peers
• Evidence-based insights to support senior leadership decision-making
• A focused starting point before investing in more comprehensive reputation research

Two ways to quickly understand and strengthen reputation

Reputation Essentials is available in two formats, allowing organisations to choose the level of insight that best meets their needs:

• Reputation Essentials Pulse
  A fast snapshot of core reputation metrics, helping organisations answer key questions such as:
  • How familiar are stakeholders with your organisation?
  • How favourable is your reputation?
  • How much are you  trusted?
  • How likely are people to advocate for us?
     
• Reputation Essentials Diagnostic
  A deeper assessment of reputation performance and the factors shaping trust, providing answers to questions such as:
  • What is driving our reputation?
  • Which attributes matter most?
  • Where should we focus to have the greatest impact?

Building on Corporate Reputation Expertise

The solution is a great complement to the bespoke Corporate Reputation services.

It provides an accessible starting point for organisations new to reputation research, while also giving existing clients a quick and efficient read between larger tracking or strategic programmes. 

Reputation Essentials can also be combined with other Ipsos services to address wider business and communications challenges.

Supporting better decisions through faster insight

By combining speed, benchmarking and proven reputation expertise, Reputation Essentials helps organisations gain a clear view of their reputation performance and identify priorities for action. Whether responding to a fast-moving situation or seeking an efficient check-in between larger programmes, the solution delivers the intelligence needed to make informed decisions with confidence.