Emerging Trends in Advertising Research

MRIA VUE Magazine Article November 2012

In this article, senior Ipsos ASI researchers discuss two emerging trends that we've seen in advertising research: at one end of the spectrum of the creative development process is the brand's underlying strategy and positioning; at the other is executing tactical communications directed at the retailer (page 16).

Related news

  • CRIC: Depth in the Age of Instant
    Market Research Event

    CRIC: Depth in the Age of Instant

    Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.
  • Most Influential Brands in Canada 2025
    Brands Events replay

    Most Influential Brands in Canada 2025

    Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
  • BC’s Most Loved Brands 2026
    Brands Event

    BC’s Most Loved Brands 2026

    Join us for a dynamic, in-person session as BC's top marketers reveal how they transform data into compelling stories and measurable growth.