Decoding the Face of Advertising

Interview With An Expert

"With this data, we are now able to provide better answers to questions that advertisers have long asked us to investigate."

It's 2013 and we can now use a consumer's webcam to trace the second-by-second changes to their facial expressions while watching your ad! In this Interview With An Expert, Michael Rodenburgh, Vice President with Ipsos ASI, shares a sneak peek into a pilot project using facial coding systems.

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