Canadian Public Perspectives: Conventional, Online and Social Media Use
March 2014
The battle between traditional and digital media rages on as Canadians continue to use an expanding menu of channels and media in their daily lives. The latest Public Perspectives report reveals traditional media continues to be very widely used among Canadians. Conventional TV remains the most frequently used media source overall, followed by social networking and conventional radio. However, there are some significant demographic differences highlighted in this report.
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