ALS Ice Bucket Challenge: Awareness, Attitudes and Action
October 2014 Special Edition
The ALS Ice Bucket Challenge has been a huge success, raising awareness of the disease and significantly increasing donations. Social media streams were filled with video challenges for months - you've likely taken the challenge yourself or know someone who has! So we asked Canadians about their awareness, attitudes and action toward the challenge.
Canadians over 55 years or under 34 years, university graduates, and on social media every day were the groups most knowledgeable about ALS. Half of Canadians said the challenge shows that people sincerely want to help find a cure for ALS and younger Canadians were much more likely to act as a result of the challenge.
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