What's Cool in the West Interview
In this interview with Roundhouse Radio, Ipsos' Michael Rodenburgh shares results of a new study on "What's Cool in the West".
In this interview with Roundhouse Radio, Ipsos' Michael Rodenburgh shares results of a new study on "What's Cool in the West". Specifically, Michael reveals the four elements of cool, the coolest brands in British Columbia, and what brands can do to be considered cool. By exploring these areas, marketers will be able to keep their finger on the pulse of important trends.
Also, read Marketing Magazine's summary of our research by clicking here.
