• Ipsos
  • Insights Hub
  • Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?

Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?

Canadian Grocer Magazine, April 2016 - Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to Ipsos' Alcohol Consumption Tracker.

Of those surveyed, Canadians above 50 were most likely to identify themselves as beer drinkers, followed by those aged 30-49.

In the meantime, wine is outpacing beer as the beverage of choice during meals.

Read this article to learn more about how our drinking habits are impacting the marketplace.

Download

Related news

  • NASPL Possible NW
    Consumer Behavior Event

    NASPL Possible NW

    Join Ipsos as we unveil how lotteries are using mystery shopping to unlock revenue hiding in plain sight, with high-performing retailers generating significantly more revenue per square foot through specific, measurable behaviours that any retailer can replicate.
  • [WEBINAR] 2025 KEYS: The Year in Review
    Consumers Events replay

    [WEBINAR] 2025 KEYS: The Year in Review

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • Coffee Association of Canada Conference
    Consumers Event

    Coffee Association of Canada Conference

    We’re excited to announce that Ipsos will be speaking at the Coffee Association of Canada’s Annual Conference on November 5 at Angus Glen Golf Club!