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Turn Beer Into Bucks: What Influences Shoppers' Decisions to Buy?

Canadian Grocer Magazine, April 2016 - Canadians are often characterized for their love of lagers. But which beer consumers are likely to come to your store? Baby boomers lead the beer drinking pack, according to Ipsos' Alcohol Consumption Tracker.

Of those surveyed, Canadians above 50 were most likely to identify themselves as beer drinkers, followed by those aged 30-49.

In the meantime, wine is outpacing beer as the beverage of choice during meals.

Read this article to learn more about how our drinking habits are impacting the marketplace.

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