Ipsos FIVE Monthly Fact: January 2017

Companies across Canada rely on Ipsos FIVE's daily tracking of what individuals eat and drink. Our robust sample detailing the consumption behaviour and attitudes of 20,000 Canadians annually trended over time, coupled with the experience and expertise of the FIVE research team, ensures that key business issues are addressed with actionable insights to help our clients uncover and capitalize on opportunities to grow their businesses.

Recent findings from the study reveal:

To win in the new premium marketplace, it is critical to evaluate and assess how Canadians define or re-define premium particularly as consumers increasingly aspire to eat higher quality foods and beverages. Millennial Parents are more likely to define premium as items that are both organic and authentic together with identifying packaging importance connected to sustainability and recyclability.

  Millennial Parents
% of Individuals Indexed to Total
Packaging 191
Organic 152
Real/Authentic 120
Fresh 108
Brand 104
Healthy/nutritious 100
All natural 97
Higher price point 89
High quality ingredients 87
No artificial additives or ingredients 83
No preservatives 72

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