Client context

• What does drinking behaviour look like within a full month?
• How do my brands compare with competitors?
• Where are the White Spaces to develop my brands?
• How loyal are my consumers to the brand and category?
• What does the Drinking Journey look like, from beginning to end?
• How do I target the most profitable consumer groups?
• What types of occasions drive volume for my brands?

Our solutions

Brand Analysis

• A full view of consumer and occasion profiles for your brands and the competitive set
• Penetration and volume share data

White Space Analysis

• An in-depth view of how your portfolio performs across key drinking occasions and demographic groups
• Gaps prioritized based on the size of the gap and volume potential

Loyalty Analysis

• Loyalty measures for all brands of interest
• Opportunities to improve loyalty across occasions and consumer groups

Journey Analysis

• An assessment of Drinking Journeys that can occur across various venues, circumstances and drinker segments

Target Group Analysis

• Identify consumer groups that represent the most opportunity
• Understand key consumers’ behaviour and habits
• Apply your proprietary segmentation to ACT data

Occasion Analysis

• Full profile of consumption behaviour for specific occasions
• Understanding of consumer profiles for various drinking occasions

Case studies